It's a very easy product to use, and the swatch is almost identical to finished product. Without the balm, its a nice velvet looking matte, and with the balm it's a semi-sheer. For £5 its a good little product, however it's downfall is the lasting time. There is no way it would last 1000 kisses, maybe 50. It just seems to wear off with no real transfer, which is another good aspect, I got about 4 hours of wear with some eating and drinking.
All in all, its not the best lasting, but its a lovely colour and overall look and for only £5, it's not going to break the bank.